A New Face To NSK Customer Support

As one of the world’s foremost manufacturers of dental handpieces and small equipment, NSK understand the dedication and commitment required to be a successful dental professional. NSK products are developed and designed with advice from the profession and the extensive product range includes some of dentistry most advance air turbines and contra-angles.

NSK was founded in Japan by Keiichi Nakanishi in 1930 and remains a family run business to this day. Over the past 85 years the company’s focus remained fixed on creating elegantly designed, high performance and durable precision instruments that are constantly improved and enhanced by new technology. An important aspect of this process is listening to practitioner feedback so NSK can ensure its products meet the needs of the professionals who use them.

NSK opened its UK and Ireland base eight years ago, and in that time has built a solid reputation for quality products, which are recognised as some of the best and most innovative across the industry. The key to their success has been the combination of quality products and excellent customer service.

To further aid their commitment to customer service NSK are delighted to announce the appointment of Jonathan Singh as their new Product Specialist/Technical Services and Support Engineer for NI & ROI. Jonathan, who is based in Belfast, has a wealth of experience in the dental and medical industry. He specialises in the maintenance and servicing of autoclaves and will be able to service and validate DX Domina and NSK iClave autoclaves and he can have a look at your handpieces, too. Jonathan has a comprehensive knowledge of the methods, techniques and processes used in the validation and verification of all decontamination equipment. Jonathan has an in-depth knowledge of the NSK product range and is looking forward to advising and supporting practices about the most suitable handpieces and autoclaves to meet their individual needs.

Alexander Breitenbach, NSK UK & Ireland Managing Director comments, “We are delighted to welcome Jonathan to the NSK team. We believe that our many customers in NI & ROI will benefit from Jonathan’s detailed knowledge of dental handpieces and decontamination equipment and we are confident he will support the further expansion of the NSK brand.”

Try before you buy

Within the NSK range are some of the most advanced, turbines, contra-angles and autoclaves including the recently launched NSK Ti-Max Z900L, the world’s most powerful turbine*, the NSK Ti-Max Z95L, high-speed (1:5 increasing) contra-angle and the iClave autoclave. A selection of NSK’s most popular products are available via their no obligation 10-day ‘try before you buy’ scheme, which is an ideal way for dentists and hygienists to test out new equipment in their practices before making the decision to invest. Jonathan comments, “It is fantastic that NSK are so confident about their products that they give dentists and hygienists the opportunity to try out the latest turbine, contra-angle or Piezo ultrasonic device to ensure it is the right product for their specific needs before purchase. I am really looking forward to offering this scheme to new and existing NSK clients as I believe the products will speak for themselves!”

The best in infection control

NSK understand that today’s busy dental practices face difficult challenges in maintaining or increasing productivity while ensuring that patient safety remains a top priority. NSK have recently launched a range of autoclaves including the NSK iClave to help meet these needs and Jonathan comments, “Fast instrument cleaning is vital in a busy practice, so quick cycles, large chamber volume and low power consumption are key. The iClave previously known as the Domina from Dental X has sold more than 60,000 units worldwide, demonstrating a proven track record”.

Liz Madden, Dental Nurse at Abbeyglebe Dental Practice in Donegal is one happy iClave customer. She said, “Our previous autoclaves kept breaking down and were difficult and expensive to repair. Morris Dental recommended the NSK iClave to us and we now have four in the practice - and they’ve been great. We use the Fast cycle a lot, as we are a big practice, and the large chamber allows us to autoclave up to four trays at a time. We would highly recommend the NSK iClave, it’s excellent and very easy to use.”

Future commitment

For NSK the future is not only about continuing to develop and improve its equipment offering, but also grow the commitment to giving the best service and support to the industry. Jonathan comments, “I am delighted to be joining such a team of highly specialised NSK Territory Managers, and I am committed to offering all our customers exceptional advice and support. I look forward to meeting you all in the very near future.”

 

To take advantage of the NSK ‘Try before you buy’ scheme or to arrange a practice visit, Jonathan can be contacted on +447464675158 or +35316950053 or by email jsingh@nsk-uk.com. Alternatively call NSK on ROI 1800 848959 or NI 08006341909 or contact your preferred dental dealer.

Twitter: @NSK_UK
Facebook: NSK UK Ltd


*Only Z900L. Power output measured by NSK internal research department.

**As of March 2011

Effective Cleaning For Even The Most Sensitive Teeth

Michelle Burke DCP is a self-employed hygienist and dental therapist who divides her time between two practices in Sale and Timperley, Greater Manchester, both part of the DCO Dental Group. Working with a mix of NHS and private patients, the emphasis at DCO is very much on preventative care, aiming to prevent dental disease rather than treating it at a later date, and Michelle’s role is an important part of this ethos.

When it comes to cleaning, stain removal and polishing, Michelle turns to her NSK Prophy-Mate neo dental air polisher, and here she talks about why it has become such an important part of her daily work routine.

“Many of my patients are affected by tooth sensitivity and it’s an unfortunate fact that a good number of patients we are seeing these days are suffering as a result of drinking too many fizzy sweet drinks and have a high sugar intake, so they present with a lot of tooth erosion.

Tooth sensitivity can become a difficult problem for hygienists when it comes to cleaning, scaling and polishing, especially when cleaning along the gum line. But when I use the Prophy-Mate neo on patients with sensitivity issues they are always pleasantly surprised about how comfortable the treatment is, which to me is a real bonus.

I have been using the Prophy-Mate neo now for over three and a half years, and it replaced the original NSK Prophy-Mate model that I used for many years. The new Prophy-Mate neo is easier to use and much more lightweight. The old model felt heavier as you went through the day’s treatments, and I’d often end the day with an ache in my hand. With the Prophy-Mate neo its ergonomic design makes it much easier to hold so you just glide through the day, and my aching hand has now become a thing of the past.

With the Prophy-Mate neo I find the tips are highly adaptable and adjustable and I almost exclusively use the 60° tip for routine cleaning and maintenance, but for harder to reach anterior areas, or where teeth are badly inclined or compacted, I have no hesitation in turning to the 80° tip to get results.

I use FLASH pearl® powder with the Prophy-Mate neo, which I find is a great combination for really effective removal of stains, plaque and calculus. FLASH pearl granules are small and spherically shaped, allowing better access to clean all target areas effectively.

In terms of maintenance I find the Prophy-Mate neo is easy to look after and as long as the recommended cleaning routine is followed you will not have any problems with blockages or breakdowns, and it goes through the autoclave quite happily. I can also rely on the support from Pauline Jones at NSK should I need any further help or advice, who is always available and is a fantastic help to the whole team.

My job can be demanding, but the Prophy-Mate neo is incredibly satisfying to use, especially when you see the end results. My patients are happy and can see a noticeable difference in how good their teeth look after treatment, which is a really nice thing to be a part of. Even for my older patients who have been life-long smokers and believe their teeth are never going to look any better - they are always more than pleasantly surprised at the results. I can’t recommend the Prophy-Mate neo highly enough!”

NSK’s Prophy-Mate

NSK’s Prophy-Mate neo is a proven ergonomic and easy to use air-driven dental air-polishing unit that makes routine cleaning and polishing procedures easier and more efficient than ever before. Prophy-Mate neo is a compact and lightweight system which includes both 60 and 80 degree tips, maximising cleaning even in difficult to reach areas. Its 360-degree easy swivel offers stress free and comfortable use. The system is ultra lightweight and portable and includes a transport case. Combined with FLASH pearl®, a spherical particulate calcium powder, which is specifically designed to roll smoothly over the tooth surface leaving no area untouched, it quickly and safely removes stains, plaque and calculus to give sparkling results every time.

NSK is so confident hygienists and therapists will be delighted with the results achievable with Prophy-Mate neo that it’s offering a no-obligation 10 day ‘try before you buy’ introduction. To aid the promotion and understanding of Prophy-Mate neo and FLASH pearl®, NSK have patient literature available for practices using the system.

For more information visit www.myprophymate.co.uk or to request a 10 day free Prophy-Mate trial contact NSK on 0800 634 1909 or your preferred dental dealer. www.uk.nsk-dental.com 

Facebook: NSK UK LTD
Twitter: @NSK_Uk

Deal or No Deal…

Leyla Gomez BDS of Sonria Dental Clinic in central London discusses the use of ‘local deals’ and the NSK Prophy-Mate neo as marketing tools.

We are a long-established, modern dental practice situated in Devonshire Place, London W1. Our practice is very typical of many in the area in that the surgery is situated in a multi-share building populated by a number of medical and dental practitioners, and the only signage opportunity we have is a very small name plaque on the door.

We all need to replenish our patient pool from time to time. However, in areas like central London this can be difficult, even for practices like ours who use listing sites (Zesty and Toothpick) and have a well-optimised website and social media pages. Sometimes you just need to attract a little bit more ‘local’ attention and for this we have used both Groupon and Amazon Local in a very successful way.


Why choose a ‘local deal’?

We use local deal promotions as part of our overall marketing strategy, and the campaigns that we have run have been successful in expanding our patient base and making new and existing patients aware of our products and services. Running a local deal promotion is merely one piece of a bigger plan to build customer loyalty and success. If you opt to use a local deal, remember to have a plan to keep those patients coming back, or at least be able to continue marketing to them without depending on the initial deal providers.

The great thing about local deals is that you can get new patients to buy in to specific services or treatment, allowing consumers (patients) to take action immediately in a way that will give the practice an opportunity to win them over as a long-term patient. Other than giving away discount vouchers on our doorstep, there are no other advertising methods that do this.

There are a few things practice owners or managers also need to keep in mind when choosing to use a local deal. This type of promotion needs to well thought out and managed. I’m sure many practice owners who research ‘local deal’ marketing options find that the Internet is littered with terrible business experiences, and yes, these business owners were in hot water as a result of their local deal being too successful and them providing products or services for no financial gain. If a promotion is too successful it can put the whole practice under pressure and dramatically change the patient experience, which in turn can have a detrimental impact on the practice in the longer term.

We have run a couple of very specific local deal promotions in the past 12 months. The results have been very good, with several hundred patients taking up the offer in a very short space of time, and the vast majority of these patients were new to the practice. One promotion we ran offered an NSK FLASH Pearl and Prophy-Mate neo air polish, including consultation and hygiene session, for just £39 instead of the usual £180 - a saving of 78% for the patient.

NSK’s Prophy-Mate neo is a proven and easy to use air-driven tooth polishing system that makes routine cleaning and polishing procedures easier and more efficient. We find our patients love the feel of their teeth after the FLASH pearl polishing powder has gently removed superficial stains and calculus.

We firmly believe that using NSK’s Prophy-Mate neo tooth polishing system with FLASH pearl is a fantastic practice builder as patients experience positive dentistry in a rapid and highly effective way, bringing brilliance to their teeth without using harsh tooth whitening products. This in turn leads to many of our local deal patients staying with us for their regular and on-going dental treatment and many of the patients are very complimentary about the services we provide:

When I walked into the surgery in Devonshire Place for my initial dental appointment, I was struck by the beautiful décor of the practice, which was immediately welcoming and reassuring. I have always received excellent and professional dental care from Leyla Gomez.

During the time we have been visiting Leyla in her surgery we have always enjoyed her friendly welcome and excellent treatment. Thanks to her professionalism we have maintained regular visits and we wouldn’t hesitate in recommending Leyla to anyone.”

Love your patients

We treat all our patients like royalty as they are our best advocates and we work hard to make sure our long-standing loyal patients are not neglected in the pursuit of capturing new ones.


About the author:

Leyla Gomez qualified as a dentist in 1987 from St Martin’s University in Colombia. For 14 years she worked as a principal of her own dental practice in Bogota. She also worked as a general dental practitioner for the NHS in Colombia.

Leyla has also achieved a postgraduate qualification in Maxillary Orthopaedics in 1992. She came to London in 2001 and qualified as a Dental Surgeon with the GDC.

Leyla worked as an associate in various practices in London before setting up Sonria Dental Clinic in 2007, where a full range of dental services are offered. Leyla has a special interest in Cosmetic and Restorative Dentistry, as well as Medical Aesthetics.

NSK’s Prophy-Mate neo

NSK’s Prophy-Mate neo is a proven ergonomic and easy to use air-driven dental air-polishing unit that makes routine cleaning and polishing procedures easier and more efficient than ever before. Prophy-Mate neo is a compact and lightweight system which includes both 60 and 80 degree tips, maximising cleaning even in difficult to reach areas. Its 360-degree easy swivel offers stress free and comfortable use. The system is ultra lightweight and portable and includes a transport case. Combined with FLASH pearl®, a spherical particulate calcium powder, which is specifically designed to roll smoothly over the tooth surface leaving no area untouched, it quickly and safely removes stains, plaque and calculus to give sparkling results every time.

NSK is so confident practitioners and hygienists will be delighted with the results achievable with Prophy-Mate neo that it’s offering a no-obligation 10 day ‘try before you buy’ introduction.

For more information visit www.myprophymate.co.uk or to request a 10 day free Prophy-Mate trial contact NSK on 0800 634 1909 or your preferred dental dealer.

 Facebook: NSK UK LTD
Twitter: @NSK_UK

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